Australian butter producer Pepe Saya is launching Aussie Artisan Week (August 17-23), encouraging all Australians to consciously choose to support and purchase Australian made products, buying direct from artisans where they can.
Aussie Artisan Week aims to introduce Australians to a range of quality products and the benefits of choosing local products, because of taste and quality, but also because they are in turn supporting farmers and small businesses, particularly as they continue to grapple with the restrictions in place due to the COVID-19 pandemic.
Over the past four months Pepe Saya have had to transform their business after both their on-premise and direct to consumer sales dropped dramatically with the forced closure of restaurants and growers markets in line with COVID-19 restrictions.
Through that time they have seen an increase in Australians coming to their website directly to purchase their range, which include Australian cultured butter, buttermilk and ghee, as well as specialty butters ranging from maple butter – the perfect pancake-topper, to their newest addition – a moreish nduja butter made with nduja from Pino’s Dolce Vita Italian grocer in Kogarah. Pepe Saya created these newer products to be able to continue to grow their direct-to-consumer sales throughout the pandemic, alongside gift packs that saw the brand partner with and support other Aussie artisans such as Crumpets by Merna, Olsson’s sea salt, Yarra Valley Caviar, LouiseM Studio Ceramics, Block 11 Organics and Ovvio Organics tea.
“We’ve been incredibly appreciative of all our customers who have supported us by buying Pepe Saya through our online store over the past four months.” says butter maker and co-founder Pierre Issa. “We’ve realised that Australians do value Australian made, and we want to continue to share how many amazing options there are out there from dairy to meat, fresh veg and even homewares. Plus, why it’s better all-around when you buy small and buy local. The product comes to you fresh, the process is more sustainable, and the money you spend goes directly back into the Australian economy.”
To raise awareness of why Australians should buy small and local, and the importance of these diverse, quality producers around the country, Pepe Saya is leading the charge with Aussie Artisan Week.
“I hope we see this change behaviour not just for the week, but ongoing. We could all do with the reminder to stop a minute before we “add to cart” and think about what we’re buying, where it comes from and who we’re supporting when we buy it” says Pepe Saya CEO and co-founder Melissa Altman.
Other producers already onboard include Crumpets by Merna, Country Valley Dairy, Olsson’s sea salt, Yarra Valley Caviar and Block 11 Organics. In the lead up to the week, Pepe Saya will be sharing the stories of other artisans on their Instagram (@pepesaya) and encourage all Australian artisans to get involved by sharing with their networks, and share stories of their own products and how Australians can support.
Aussie Artisan Week runs August 17 – 23. During this week Pepe Saya asks all Australians to shop locally and share their artisan-made purchases using the hashtag #AussieArtisanWeek.