Bula! Fiji is ready to open its borders and return travellers to the luxury South Pacific islands. Rebel Wilson, Australian actress and comedian, stars as a glamorous castaway in Tourism Fiji’s new campaign, designed to lure international visitors back to the island paradise.
And why not? With over 333 islands to explore, white sand beaches, year-round tropical weather and that famous Fiji welcome, there is so much to look forward to when you plan a holiday to Fiji.
The ‘Open for Happiness’ campaign sees Rebel far from the glitz of Hollywood, washed up on the shores of Fiji where she enjoys all of the delights the islands have to offer.
Rebel has very fond memories of visiting Fiji as a child, so was delighted to return as an adult to shoot the ‘Open for Happiness’ campaign. She explains:
“When someone asks you whether you want to visit Fiji – there is really only one answer isn’t there? It’s one of the most beautiful places in the world.
“I had the best time filming this campaign, there really is nothing like the white sand and clear waters of Fiji. It is truly breathtaking.
“But even more than the landscape, I love Fiji the most for its people. Everyone greets you with a smile and a ‘bula’, the warmth and hospitality of everyone I met is something I will always remember. Fiji truly is open for happiness.”
Tourism Fiji CEO, Brent Hill added: “We’re so proud to launch this campaign, featuring the brilliant Rebel Wilson! What a pleasure it was working with someone so talented, and who truly embraced everything Fiji is about – from our natural beauty, to our people and our local musicians, producers and talent.
Fiji is truly Open for Happiness, and this was such a special campaign for us to make, in Fiji. We are thrilled to once again finally be able to welcome our visitors back from around the globe to the shores of Fiji – it has been a long time coming.
“Safety has of course been paramount as we have been planning Fiji’s re-opening, so we have a number of systems in place that aim to protect both visitors and our community. Welcome home to Fiji!”