Just in time for Mother’s Day, Australian womenswear brand Auguste the Label is launching their first-ever sleepwear collection, alongside a range of matching sets for little ones.
The beautiful new collection is infused with modern femininity and beautiful silhouettes, with organic cotton sleepwear and accompanying soft-feel, natural rayon robes. Inspired by effortless vintage slips and prints, the sleepwear collection aims to be an extension of your at-home wardrobe that is just as comfortable as it is stylish.
Founded by Ebony Eagles in 2015, the Byron Bay based brand has the vision to make clothes for a better world. Proud members of 1% for the planet and One Tree Planted, Auguste is built on a foundation of environmental consciousness with the core belief that all fashion businesses should play a part in designing the best version of the future.
Along the way, the brand has built a loyal and engaged social following and picked up devoted Australian fans ranging from Pia Miller to Tina Arena, Megan Gale to Gemma Ward.
This collection features signature Auguste prints, from vintage leopard to romantic floral designs. The retro robes, sensual slips and beautiful matching sets with modern twist range from $99 to $159. The matching pyjama sets in both prints are also available for kids in mini-me sizing, starting from $59.
We love the leopard print range in the new sleepwear line and the matchy-matchy mini-me sets.
Auguste’s sleepwear collection available online from April 20 in Australia, exclusively at www.augustethelabel.com