AFL star Josh Daicos and Australian model Annalise Dalins have teamed up for their first-ever brand campaign as a couple, fronting Jockey’s new 150th anniversary campaign just months before their November wedding. One of Melbourne’s most recognisable couples is stepping into the spotlight together.
Collingwood AFL star Josh Daicos and Australian model Annalise Dalins have been announced as the new faces of Jockey Australia, marking the first time the pair have appeared together in a major brand campaign.
The partnership comes at an especially significant moment for both the couple and the label. Daicos and Dalins are preparing to marry in November, while Jockey is celebrating an impressive 150 years in 2026.
Titled Then. Now. Always., the new campaign introduces Jockey’s latest brand platform, Support Is Strength, reimagining the idea of support for a new generation.
Josh Daicos and Annalise Dalins Front Jockey’s 150th Anniversary Campaign
Jockey has spent much of its 150-year history building its reputation around comfort, reliability and everyday support. Its latest campaign takes that familiar idea beyond the clothes themselves.
Support Is Strength explores the role the people around us play in building confidence, encouraging ambition and helping us move forward, making Daicos and Dalins a natural pairing for the campaign.
While Daicos has become one of the AFL’s most prominent players, Dalins has continued to build her own profile across Australian fashion and modelling.
As their careers have developed, the pair have regularly supported one another publicly, making the campaign’s message feel particularly fitting.
With their wedding now only a few months away, the imagery also captures the couple during a major chapter in their relationship.
A First Campaign Together
While both Daicos and Dalins are accustomed to being in front of the camera, the Jockey collaboration marks their first official brand campaign together.
Rather than positioning the campaign entirely around celebrity, Jockey has focused on their relationship and the idea of two people championing one another as their individual ambitions evolve.
It is a more personal take on the traditional underwear campaign and one that gives the brand’s familiar concept of “support” a broader meaning.
For Dalins, whose fashion profile continues to grow, the partnership also places her at the centre of one of Australia’s best-known underwear and basics brands alongside Daicos.
The appointment also follows a wider shift towards fashion and lifestyle brands choosing talent whose personal style feels closely connected to the label they represent. It is something we have seen recently with Belmont Cameli becoming Reebok’s new global brand ambassador, as heritage brands look to a new generation of athletes, actors, models and tastemakers to reinterpret their identity.
Jockey Celebrates 150 Years
Founded in 1876, Jockey reaches its 150th anniversary this year, giving the brand an opportunity to look both backwards and forwards.
Rather than abandoning the fundamentals that have kept the label in wardrobes for generations, the anniversary campaign is designed to bring those ideas into the present.
Comfort, practicality and reliability remain central, but Support Is Strength expands the conversation into relationships, community and the people who give us confidence.
The result is a campaign that feels noticeably more lifestyle-led than a traditional product-focused underwear shoot.
Daicos and Dalins represent that shift particularly well. Their public profiles sit across sport, fashion and lifestyle, while their relationship gives the campaign’s central message a genuine connection.
From AFL to Australian Fashion
Daicos has become one of Australian football’s highest-profile young players, while Dalins has steadily established herself within Australia’s modelling and fashion scene.
Together, they have also become regular fixtures across fashion events, red carpets and social media. Their Jockey campaign brings those two worlds together.
For Jockey, choosing a couple with reach across both sport and style gives the heritage brand an opportunity to introduce itself to a younger audience without losing the familiarity that has made it a household name.
For Daicos and Dalins, meanwhile, the collaboration represents another milestone ahead of what is shaping up to be a memorable year.
Their November wedding is now only months away, making the timing of their first campaign together particularly fitting.
Where to Shop Josh Daicos and Annalise Dalins’ Jockey Looks
The pieces worn by Josh Daicos and Annalise Dalins in Jockey’s Then. Now. Always. campaign are available to shop now.
With a 150-year anniversary, a new brand direction and one of Australia’s most talked-about young couples at its centre, the campaign gives Jockey’s familiar message of support a decidedly modern update.
And for Daicos and Dalins, it marks another first together before they head down the aisle later this year.
AFL star Josh Daicos and Australian model Annalise Dalins have teamed up for their first-ever brand campaign as a couple, fronting Jockey’s new 150th anniversary campaign just months before their November wedding. One of Melbourne’s most recognisable couples is stepping into the spotlight together.
Collingwood AFL star Josh Daicos and Australian model Annalise Dalins have been announced as the new faces of Jockey Australia, marking the first time the pair have appeared together in a major brand campaign.
The partnership comes at an especially significant moment for both the couple and the label. Daicos and Dalins are preparing to marry in November, while Jockey is celebrating an impressive 150 years in 2026.
Titled Then. Now. Always., the new campaign introduces Jockey’s latest brand platform, Support Is Strength, reimagining the idea of support for a new generation.
Josh Daicos and Annalise Dalins Front Jockey’s 150th Anniversary Campaign
Jockey has spent much of its 150-year history building its reputation around comfort, reliability and everyday support. Its latest campaign takes that familiar idea beyond the clothes themselves.
Support Is Strength explores the role the people around us play in building confidence, encouraging ambition and helping us move forward, making Daicos and Dalins a natural pairing for the campaign.
While Daicos has become one of the AFL’s most prominent players, Dalins has continued to build her own profile across Australian fashion and modelling.
As their careers have developed, the pair have regularly supported one another publicly, making the campaign’s message feel particularly fitting.
With their wedding now only a few months away, the imagery also captures the couple during a major chapter in their relationship.
A First Campaign Together
While both Daicos and Dalins are accustomed to being in front of the camera, the Jockey collaboration marks their first official brand campaign together.
Rather than positioning the campaign entirely around celebrity, Jockey has focused on their relationship and the idea of two people championing one another as their individual ambitions evolve.
It is a more personal take on the traditional underwear campaign and one that gives the brand’s familiar concept of “support” a broader meaning.
For Dalins, whose fashion profile continues to grow, the partnership also places her at the centre of one of Australia’s best-known underwear and basics brands alongside Daicos.
The appointment also follows a wider shift towards fashion and lifestyle brands choosing talent whose personal style feels closely connected to the label they represent. It is something we have seen recently with Belmont Cameli becoming Reebok’s new global brand ambassador, as heritage brands look to a new generation of athletes, actors, models and tastemakers to reinterpret their identity.
Jockey Celebrates 150 Years
Founded in 1876, Jockey reaches its 150th anniversary this year, giving the brand an opportunity to look both backwards and forwards.
Rather than abandoning the fundamentals that have kept the label in wardrobes for generations, the anniversary campaign is designed to bring those ideas into the present.
Comfort, practicality and reliability remain central, but Support Is Strength expands the conversation into relationships, community and the people who give us confidence.
The result is a campaign that feels noticeably more lifestyle-led than a traditional product-focused underwear shoot.
Daicos and Dalins represent that shift particularly well. Their public profiles sit across sport, fashion and lifestyle, while their relationship gives the campaign’s central message a genuine connection.
From AFL to Australian Fashion
Daicos has become one of Australian football’s highest-profile young players, while Dalins has steadily established herself within Australia’s modelling and fashion scene.
Together, they have also become regular fixtures across fashion events, red carpets and social media. Their Jockey campaign brings those two worlds together.
For Jockey, choosing a couple with reach across both sport and style gives the heritage brand an opportunity to introduce itself to a younger audience without losing the familiarity that has made it a household name.
For Daicos and Dalins, meanwhile, the collaboration represents another milestone ahead of what is shaping up to be a memorable year.
Their November wedding is now only months away, making the timing of their first campaign together particularly fitting.
Where to Shop Josh Daicos and Annalise Dalins’ Jockey Looks
The pieces worn by Josh Daicos and Annalise Dalins in Jockey’s Then. Now. Always. campaign are available to shop now.
Shop Josh and Annalise’s Jockey campaign looks here.
With a 150-year anniversary, a new brand direction and one of Australia’s most talked-about young couples at its centre, the campaign gives Jockey’s familiar message of support a decidedly modern update.
And for Daicos and Dalins, it marks another first together before they head down the aisle later this year.
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