We profile William Truong, founder of Foodie Design, the creative behind the designs of brands such as Pepe Saya, Yarra Valley Caviar and Fishtales.
In the world of food, where taste and presentation reign supreme, it’s very important for brands and businesses to captivate consumers from the first contact. William Truong, the passionate design expert behind Foodie Design, is helping revolutionise the way the food industry approaches branding. With his passion for high-quality food products and a keen eye for captivating designs, William has carved out a niche for himself, becoming a go-to expert for food-related businesses seeking to make a lasting impression.
William’s journey began with a fateful encounter with Pierre Issa, long before the inception of Pepe Saya. Back then, William had no idea that this connection would be the catalyst for his deep dive into the world of fine food and design. As Pepe Saya rose to prominence in the industry, William’s expertise and talent attracted the attention of numerous other food producers, setting him on a path that would eventually lead to the birth of Foodie Design.
William chose to specialise exclusively in the food industry due to his own passion and love for both design and food. A self-proclaimed foodie, William found himself naturally drawn to this particular sector. Recognising the lack of design studios specialising in the food industry, he seized the opportunity to combine his two passions and embarked on a journey to fill this gap.
What sets Foodie Design apart from the rest is William’s commitment to quality. He cherishes clients who share his dedication to producing the finest food products possible. Their relentless pursuit of excellence inspires William to provide them with the best creative design services his skills allow. Over the years, William has accumulated a wealth of knowledge and experience in the foodie industry, harnessing it to promote his clients’ exceptional food products and services effectively.
As a result, Foodie Design has become the promised land for food-related businesses seeking captivating and innovative designs. William’s impressive portfolio boasts an array of renowned names in the industry, including Pepe Saya Butter Co., Crumpets by Merna, Vannella Cheese, Yarra Valley Caviar, Australia’s Oyster Coast, Fishtales, LickYourPhone, Macchiato Sydney CBD, and Seafood Industry Australia. This diverse list of clients exemplifies his ability to cater to a wide range of clients with unique ideas.
Unlike many other creative businesses, William’s sole focus on the food industry gives him a unique advantage. His intimate understanding of the inner workings of this vibrant industry, combined with his familiarity with food-related standards and requirements, sets him apart. William meticulously observes and identifies visual, marketing, and strategic trends across the food industry, extending his network to include other influential figures such as LickYourPhone, Fishtales, Grant Jones (Chef’s Garage), and Anthony Huckstep.
Needless to say, William’s expertise extends beyond aesthetics. He knows how to create captivating brands using the seven basic fascination types, psychology, and marketing to make strategic design decisions. Recognising that beauty and creativity alone are not enough, William approaches each project from a holistic perspective. Whether dealing with the broadest of big-picture ideas or delving into the finest details, he leaves no stone unturned, ensuring that his designs not only engage consumers but also drive profitability for his clients.
William Truong and Foodie Design have ushered in a new era of design excellence in the food industry. As it continues to evolve, one thing is certain, William and his team will continue to be at the forefront, shaping the visual identity of the world’s best food products and services.
If you’d like to know more about Foodie Design, visit their website or connect with them on Instagram!