Celebrating the launch of the new Dylan Turquoise fragrance, Versace revisits the Dylan collection with a holiday on the Mediterranean. Evoking an escape to a secluded island, the Dylan Turquoise campaign is reminiscent of a beach party at golden hour overlooking the crystalline sea.
Captured on a island off the coast of Sardinia in Italy that combines pristine nature with luxurious ambiance, the island’s sparkling waters match the tones of the fragrance. Characterized by crystal water framed by unique rock formations, the private island boasts incredible colours and light that emanate a calm, peaceful energy.
An exclusive resort, the island opened its doors solely for the Versace team, enhancing the atmosphere of tranquillity. A joyful dose of escapism, the campaign transports you to an idyllic depiction of the Versace beach universe inhabited by glamourous personifications of the fragrance.
Embodied by Hailey Bieber and Bella Hadid, the Dylan Turquoise imagery reflects the brand’s forward-looking attitude. Dressed in Versace, Hailey and Bella exemplify the effervescent exuberance of the fragrance’s zesty notes.
Reflecting the brand’s passion for innovation, the camera used to film was created specifically for the campaign. First crafted as a small model to test the unconventional idea, the camera was finally constructed to create fluid, fast circular movements. Film director Gordon Von Steiner and photographer Harley Weir show the models on a beach – in and out of water in Versace designs.
The fragrance is priced at $125 AUD for 50ml and $165 AUD for 100ml and is available at department stores and selected pharmacies from 4 October.
To see more visit Versace’s Instagram here.