Sarah Jessica Parker’s wine brand Invivo X, has partnered with FEED to deliver limited edition SJP x FEED wine coming to Australia early 2021. To mark the partnership, the 2020 vintages of Invivo X, SJP will see a limited edition ‘FEED’ necktag on bottles of the Sauvignon Blanc and Rosé.
Produced in Marlborough, New Zealand, Invivo X, SJP Sauvignon Blanc first launched in Australia in 2019 and quickly sold more than 500,000 bottles around the world. The new 2020 vintage Sauvignon Blanc is sustainably made and vegan friendly. The Sauvignon Blanc will be joined by Rosé from the South of France, available for the first time early 2021 in Australia.
Sarah Jessica Parker and her Invivo X, SJP winery business partners, Tim Lightbourne and Rob Cameron, pledge their commitment to funding more than 330,000 school meals for children around the world, through the charitable alignment with FEED Projects.
Founded by CEO Lauren Bush in 2007, FEED is a lifestyle brand with an enduring principle at the heart of what they do – working towards ending global childhood hunger, by helping to provide school meals with every purchase.
Working to combat child hunger in countries around the world is a cause that is incredibly close to Sarah Jessica’s heart. Invivo X, SJP Cofounder Sarah Jessica Parker commented:
“Hunger is not defined by gender, race or education and has soared across the globe exponentially in the wake of the Covid-19 pandemic. It is especially heartbreaking so many children are affected.”
Actor, Entrepreneur and Activist Sarah Jessica Parker is a dedicated advocate for vulnerable children, actively participating in UNICEF campaigns since 1997 and working with the Food Bank for New York City.
Invivo X, SJP Cofounder Tim Lightbourne commented, “This partnership is hugely important for us and gives our winery an opportunity to give back in a positive way to those communities that are in need. We are also honoured to work with Lauren Bush Lauren who is so passionate about FEED and the goal of ending child hunger around the world. The team at Invivo X, SJP will look to explore other opportunities to support FEED as much as we can in the coming years.”
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