Fans of Rosie Huntington-Whitely will know that she has recently launched a clean beauty brand, Rose Inc.
Based in Australia, getting our hands on the line was fairly simple, it is available at Mecca but some items were sold out when we went to buy them. It is also available for international shipping on the Rose Inc website but as we wanted to try them straight away we ordered from Mecca. Some items were not available but fingers crossed they will restock soon and we will get our hands on some more of this brand.
First up the packaging is great, classic, luxurious and sustainably focused, a little bit like Rosie HW herself! We loved the classic simplicity of the look and the focus on ingredients that are good for your skin all with clean, sustainable goodness front of mind.
Softlight Luminous Hydrating Concealer
A little goes a long way. Let us repeat this once more – a little really goes a long way! We placed 3 to 4 dots under the eye and this really was enough for all around our eyes, across the forehead and through the t-zone. The coverage is perfect, it is quite opaque but doesn’t feel drying at all, quite the opposite – it has a dewy feel.
It also has lasting power! We tested this over separate days, one was cold and a little rainy and we had a Pilates session, work zoom meetings and an hour hike and it was still looking as fresh in the early evening as the morning when it was applied.
Day two was a little warmer and we had a gym session thrown in with a catch up after work for drinks and dinner and the product held its own throughout the whole day.
There is a good colour choice and a super handy colour selection tool on the Rose Inc site to help you choose the correct colour concealer.
Our tip? Listen to the advice! We got a little cute and went for a shade that was slightly darker that the one recommended, as we are heading into summer here in Oz, but in hindsight the colour recommended on the site would have been perfect. Lesson learnt!
Blush Divine Radiant Cheek and Lip Colour
The cheek and lip tint was the product we were most excited about, we love a good cream based multi-tasker and after watching the monochrome looks on the Rose Inc’s Instagram we wanted to give the look a go.
As the compact was sold out and our choice of Azalea (Rosie’s pick) was also sold out we went for Ophelia, a super pretty pink tone that is perfect for a gorgeous flushed look. We could only get the refill, however as soon as Azalea is back in stock we will get it in the compact (which looks super pretty).
The product itself is beautifully pigmented and again a little goes a long way. We can see these products lasting for ages!
Once of our fave things about this product is how buildable it is, you can go for a little or a lot and achieve the perfect blush look that suits your skin. We used a flat make up brush however you can get the Rose Inc makeup brushes from their site here.
It works great on lips too, it is hydrating and adds a pop of colour with very little effort. It is lasting on both lips and cheeks and again will get you through the day with just a little touch up. Ophelia is really beautiful for cheeks for a gorgeous pinky glow, on the lips it is a pale pink which is very pretty – we mixed it with a deeper berry lipstick and created the perfect custom look.
Overall the Rose Inc range is classic, well priced with quality products that will be become instant classics in your make up bag. We also love how ageless it is, we can see a 20 year old loving these products as much as a 70 year old.
We can’t wait to get our hands on a few more items to try including the skincare products, so keep your eyes posted for our next review of this range!
Want more? Click here for beauty products to try now and here for our review of some of our favourite Chanel cleansers.
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