When starting your business, many small details need to fall into place to ensure you make a good impression and build your brand identity. Your actions and attitudes will, of course, play a massive part in the overall brand impression; however, there are multiple other aspects people will use to determine what they think of your brand.
One way in which opinions will be formed about your brand is through your packing or boxing for shipping items. Not only do they need to display the required information clearly, but they also need to use your branding to help you build your identity effectively. Because no matter how amazing what you sell, if the packing isn’t on point, it will still detract from your overall messaging.
So, let’s take a look at exactly how to elevate your product packing so it hits the right mark.
Photo by Photo Source: Kaboompics.com
Use Sustainable Materials
In recent years, there has been a significant global shift towards sustainable packaging, moving away from single-use materials. This shift, which involves replacing plastic-heavy options with easily reusable or recyclable materials—such as molded pulp packaging made from bagasse or recycled paper—not only benefits the environment but also your business. Market Research Future projects the sustainable packaging sector to reach $737.6 billion by 2023, and Pr Newswire reports that 82% of consumers are willing to pay more for sustainable packaging. Therefore, if you’re not already using or considering sustainable materials, you’re missing out on a growing market and potential profits. The urgency and potential benefits of this trend cannot be overstated.
Photo by RDNE Stock project
Branding
Your packaging is the perfect place to enhance your brand and solidify your identity. Getting your logo or color scheme on your packaging is vital to boosting visibility and ensuring that you can spread your business far and wide. In recent years, ‘unboxing videos ‘-videos where people film themselves opening and reviewing products have risen in popularity on social media. This trend means that if you’re not elevating your packaging design with your branding, you’re missing out on free marketing and exposure. If your packaging is not visually appealing or doesn’t reflect your brand, people won’t be enticed to share your products, and if they do, they won’t look great in the videos.
If you’re looking to design custom packaging, you need experienced folding carton manufacturers to help you bring your vision to life. A ‘folding carton’ is a type of packaging made from paperboard that is cut, folded, and glued to create a container. These manufacturers have the expertise and equipment to produce high-quality, custom-designed packaging that will enhance your brand and attract customers.
Suitability
You need to consider how suitable the packing is for the products you’re trying to sell to enhance the impact it can have. While you might want something different and quirky, pringles is an excellent example of standing out. Instead of a bag of chips product sold in tubes so you know that it’s a Pringles product, you need to ensure it’s suitable for what you’re selling and engage your target audience. For example, if your product is aimed at the senior community, adding things like QR codes or complex packaging for unboxing won’t hit the mark; however, if you’re aiming at a TikTok audience, this will work perfectly. Have a look at competitors to see what type of packaging they can use and test a few ideas to ensure that the packaging benefits the product and doesn’t make things confusing or overcomplicated.
When starting your business, many small details need to fall into place to ensure you make a good impression and build your brand identity. Your actions and attitudes will, of course, play a massive part in the overall brand impression; however, there are multiple other aspects people will use to determine what they think of your brand.
One way in which opinions will be formed about your brand is through your packing or boxing for shipping items. Not only do they need to display the required information clearly, but they also need to use your branding to help you build your identity effectively. Because no matter how amazing what you sell, if the packing isn’t on point, it will still detract from your overall messaging.
So, let’s take a look at exactly how to elevate your product packing so it hits the right mark.
Use Sustainable Materials
In recent years, there has been a significant global shift towards sustainable packaging, moving away from single-use materials. This shift, which involves replacing plastic-heavy options with easily reusable or recyclable materials—such as molded pulp packaging made from bagasse or recycled paper—not only benefits the environment but also your business. Market Research Future projects the sustainable packaging sector to reach $737.6 billion by 2023, and Pr Newswire reports that 82% of consumers are willing to pay more for sustainable packaging. Therefore, if you’re not already using or considering sustainable materials, you’re missing out on a growing market and potential profits. The urgency and potential benefits of this trend cannot be overstated.
Branding
Your packaging is the perfect place to enhance your brand and solidify your identity. Getting your logo or color scheme on your packaging is vital to boosting visibility and ensuring that you can spread your business far and wide. In recent years, ‘unboxing videos ‘-videos where people film themselves opening and reviewing products have risen in popularity on social media. This trend means that if you’re not elevating your packaging design with your branding, you’re missing out on free marketing and exposure. If your packaging is not visually appealing or doesn’t reflect your brand, people won’t be enticed to share your products, and if they do, they won’t look great in the videos.
If you’re looking to design custom packaging, you need experienced folding carton manufacturers to help you bring your vision to life. A ‘folding carton’ is a type of packaging made from paperboard that is cut, folded, and glued to create a container. These manufacturers have the expertise and equipment to produce high-quality, custom-designed packaging that will enhance your brand and attract customers.
Suitability
You need to consider how suitable the packing is for the products you’re trying to sell to enhance the impact it can have. While you might want something different and quirky, pringles is an excellent example of standing out. Instead of a bag of chips product sold in tubes so you know that it’s a Pringles product, you need to ensure it’s suitable for what you’re selling and engage your target audience. For example, if your product is aimed at the senior community, adding things like QR codes or complex packaging for unboxing won’t hit the mark; however, if you’re aiming at a TikTok audience, this will work perfectly. Have a look at competitors to see what type of packaging they can use and test a few ideas to ensure that the packaging benefits the product and doesn’t make things confusing or overcomplicated.
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