Cart abandonment can strike fear into the heart of any e-commerce store owner, and it’s no surprise considering that an average 70.19% of online shoppers leave their carts without completing a purchase.
In theory, these are sales that never were and you needn’t necessarily mourn them, but the fact that a customer went as far as putting an item in their basket suggests that they genuinely intended to buy. Then, something went wrong, and they scuttled away without giving you a cent.
This ‘something’ can become an itch that you can’t resist scratching, especially if cart abandonment continues during roughly the same part of the checkout process. What on earth could be driving people away, and what can you do about it?
Many brands find that sending follow-up emails can be effective, but this isn’t your only option for getting cart abandonment under control. Keep on reading to find out about alternative ways to potentially cut cart abandonment in half with immediate effect.
1. Make Them An Offer They Can’t Refuse
Some shoppers put items in their online baskets because they want to buy. Others do so because they want to see what you’ll offer them. So, why not take the opportunity to make them an offer they can’t refuse?
There are loads of ways to incentivise a completed online purchase, including discount codes that you apply during checkout. If you don’t want to jump in with money off right away, you could also incorporate options like loyalty points that provide clearly outlined benefits if a sale is completed.
These steps might not necessarily encourage every sale, but they could be the deciding factor for an undecided buyer. Equally, you could reserve these for your follow-up emails, and encourage shoppers who have turned away to give you another go.
2. Expand Your Payment Remit
If shoppers get to the payment screen before jumping ship, then it’s a sure sign there’s something wrong with your payment options.
If you only offer standard card payments right now, then it really doesn’t take a detective to work out how you can turn cart abandonment around. Different payment options are now key, and should include a range of safe and trusted solutions, such as Paypal, Google Pay, and so on.
Many e-commerce sellers are also now working with installment payment companies that make it possible for buyers to purchase now and pay later. With options like Splitit, they can even enjoy this benefit interest-free. Aside from simply ensuring choice, this additional element can encourage buyers who are worried about cost, which is sure to increase completed sales before you know it.
Photo by Anna Shvets
3. Choose the Simple Route
It’s tempting to tart up your checkout process with benefits like regular user accounts and fancy designs. But, let’s be honest – simple is almost always better where your checkouts are concerned.
Think of it like this – a store wouldn’t put a load of fancy decor in the way of their tills, because customers would get annoyed at having to walk around a maze of things. Instead, store owners tend to keep their checkout areas clear and easy to navigate. You should do the same in your online space.
Simple steps, like offering guest checkout and removing distractions like ads or pop ups can significantly optimize customer experiences, It’s now also beneficial to offer things like one-step checkouts, which ensure streamlined processes that customers are far less likely to turn away from.
4. Flirt With Free Shipping
You might be reluctant to offer free shipping at checkout, but consider this – expensive shipping is responsible for cart abandonment in 63% of cases. What’s more, 78% of customers state that they’d prefer free shipping to expensive expedited options, while about half of small-to-medium-sized businesses reported an increase in profits when they implement free shipping.
That’s a lot of information, and it’s all pointing to one clear outcome – free shipping could be worth your while after all. It could certainly be beneficial to offer a free option alongside more expensive shipping for fast delivery.
Of course, losing money on this benefit would undermine the purpose of addressing cart abandonment in the first place, so you may find it worthwhile to balance things out. Options like free shipping on orders over a certain amount are great for this, as they encourage completion, as well as incentivizing extra purchases.
Is worry over cart abandonment crippling you right now? Enjoy immediate improvements with these simple pointers.
Cart abandonment can strike fear into the heart of any e-commerce store owner, and it’s no surprise considering that an average 70.19% of online shoppers leave their carts without completing a purchase.
In theory, these are sales that never were and you needn’t necessarily mourn them, but the fact that a customer went as far as putting an item in their basket suggests that they genuinely intended to buy. Then, something went wrong, and they scuttled away without giving you a cent.
This ‘something’ can become an itch that you can’t resist scratching, especially if cart abandonment continues during roughly the same part of the checkout process. What on earth could be driving people away, and what can you do about it?
Many brands find that sending follow-up emails can be effective, but this isn’t your only option for getting cart abandonment under control. Keep on reading to find out about alternative ways to potentially cut cart abandonment in half with immediate effect.
1. Make Them An Offer They Can’t Refuse
Some shoppers put items in their online baskets because they want to buy. Others do so because they want to see what you’ll offer them. So, why not take the opportunity to make them an offer they can’t refuse?
There are loads of ways to incentivise a completed online purchase, including discount codes that you apply during checkout. If you don’t want to jump in with money off right away, you could also incorporate options like loyalty points that provide clearly outlined benefits if a sale is completed.
These steps might not necessarily encourage every sale, but they could be the deciding factor for an undecided buyer. Equally, you could reserve these for your follow-up emails, and encourage shoppers who have turned away to give you another go.
2. Expand Your Payment Remit
If shoppers get to the payment screen before jumping ship, then it’s a sure sign there’s something wrong with your payment options.
If you only offer standard card payments right now, then it really doesn’t take a detective to work out how you can turn cart abandonment around. Different payment options are now key, and should include a range of safe and trusted solutions, such as Paypal, Google Pay, and so on.
Many e-commerce sellers are also now working with installment payment companies that make it possible for buyers to purchase now and pay later. With options like Splitit, they can even enjoy this benefit interest-free. Aside from simply ensuring choice, this additional element can encourage buyers who are worried about cost, which is sure to increase completed sales before you know it.
3. Choose the Simple Route
It’s tempting to tart up your checkout process with benefits like regular user accounts and fancy designs. But, let’s be honest – simple is almost always better where your checkouts are concerned.
Think of it like this – a store wouldn’t put a load of fancy decor in the way of their tills, because customers would get annoyed at having to walk around a maze of things. Instead, store owners tend to keep their checkout areas clear and easy to navigate. You should do the same in your online space.
Simple steps, like offering guest checkout and removing distractions like ads or pop ups can significantly optimize customer experiences, It’s now also beneficial to offer things like one-step checkouts, which ensure streamlined processes that customers are far less likely to turn away from.
4. Flirt With Free Shipping
You might be reluctant to offer free shipping at checkout, but consider this – expensive shipping is responsible for cart abandonment in 63% of cases. What’s more, 78% of customers state that they’d prefer free shipping to expensive expedited options, while about half of small-to-medium-sized businesses reported an increase in profits when they implement free shipping.
That’s a lot of information, and it’s all pointing to one clear outcome – free shipping could be worth your while after all. It could certainly be beneficial to offer a free option alongside more expensive shipping for fast delivery.
Of course, losing money on this benefit would undermine the purpose of addressing cart abandonment in the first place, so you may find it worthwhile to balance things out. Options like free shipping on orders over a certain amount are great for this, as they encourage completion, as well as incentivizing extra purchases.
Is worry over cart abandonment crippling you right now? Enjoy immediate improvements with these simple pointers.
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