Since Gucci and Louis Vuitton’s parent companies, luxury conglomerates Kering and LVMH, committed to repurposing their perfume and production lines to making personal protective equipment and hand sanitizer, a slew of other fashion and beauty labels have come forth to support the fight against COVID-19.
Zara, H&M, Prada, L’Oreal, Estée Lauder and Guerlain are just some of the brands who have offered either production lines or factories to make essential products for frontline staff and patients in hospitals and healthcare.
Iconic British label Burberry is the latest label to join the fight, repurposing its Yorkshire factory that makes its iconic trench coats to produce non-surgical gowns and masks for patients in the UK, as well as donating to research into a promising single-dose vaccine developed by the University of Oxford.
And its not just the fashion and beauty labels offering support – investment banks, distilleries, perfume makers, tech giants, food manufacturers and prison inmates are all stepping up to the plate to help support the cause.
With the future of designer labels, fashion houses and retail more broadly hanging in the balance, seeing these companies commit their resources to the fight is something we can get behind. That Burberry trench coat or LV bag may still be out of reach for many of us, however we would take a life saving face mask, protective gown or sanitizer created in its place any day of the week.