If your business relies on local customers, then you need to be noticed by those who are on the road, whether they are pattern drivers, people commuting on public transport, pedestrians, or others. Signs can increase your visibility and help bring in new customers. From vehicle wraps to roadside signage, let’s look at some of the most powerful ways you can ensure your business gets the attention it needs from the road.
Company Vehicles
Your company vehicles are essentially mobile billboards; therefore, you need to make sure you are using them to promote your brand. In fact, it’s one of the most cost-effective ways to get noticed on the road. Vehicle wraps and decals offer you an opportunity to maximize your brand exposure wherever you go, turning your routine travel into valuable advertising time.
Make sure you keep it simple and use bold designs, easy-to-read bright colors, and high contrast, as they stand out best on the road. Ensure that you include a short call to action, such as “visit our website” or “call for a quote,” as it can encourage people to engage with your business right away. When you invest in vehicle wraps, it can lead to many impressions daily, especially if you operate in high-traffic areas.
Photo by RDNE Stock
Yard Signs
Yard signs are an effective yet budget-friendly way to grab the attention of passersby and drivers alike. Having a well-placed, eye-catching yard sign can bring awareness to your business in a neighborhood, on a busy street, or even in an event space. This tactic works well for local businesses, real estate agents, and service providers who want to stay top of mind in certain areas. Make sure you are concise and stick to the essentials, such as a business name and a simple tagline. Ensure it’s visible by using readable signage, whether you are in a moving vehicle, and place it strategically so that your target audience might see it without having to move around too much. For a quality and durable solution, yard sign printing services can help you create signs that will withstand outdoor conditions and deliver professional results.
A-Frame Signs
If your business is located near a busy sidewalk or road, using A-frame signs and banners can be great for attracting foot traffic and passersby. Sandwich boards and banners are simple but affordable, and they are very effective when you are displaying promotions, highlighting products, or even making announcements outside your business. Outdoor banners are especially effective because they can be placed on building fences and even mounted between poles for high visibility.
Photo by Drew Anderson
Digital Billboards
While traditional billboard advertising is extremely effective, using digital billboards can give you more flexibility and is great for businesses that are looking to display dynamic content. Digital billboards allow you to showcase rotating adverts, which means that you can display multiple messages within a short time frame. On top of this, digital billboards mean that you can choose prime time slots or locations based on where and when your audience is going to be.
Window Graphics
Make sure you are using window graphics and decals for any storefront businesses, as these are a great way to make a strong impression on people who are passing by in vehicles or on foot. Window graphics are great for showcasing promotions, highlighting services, and drawing attention to seasonal sales when needed. When they are designed well, window graphics are also a great way to add aesthetic appeal to your business that draws customers into your store. For the best results, make sure you use large, bold prints to highlight key promotions and use removable decals so that you can be flexible.
Photo by Lisa Fotios
Social Media
While social media is not a physical roadside tactic, social media ads can effectively reach people who are on the go. Platforms like Instagram and Facebook are great for you to run geo-targeted ads, which reach people in certain areas where your business is located. For example, you could target people who are within a couple of miles of your business to see special offers or invite them to stop by your store.
Getting your business noticed from the road doesn’t require a huge marketing budget; all it needs is a bit of creativity and strategic placement. Whether through vehicle wraps, yard signs, digital billboards, or roadside and mobile marketing, they are a great way to grow your brand locally.
If your business relies on local customers, then you need to be noticed by those who are on the road, whether they are pattern drivers, people commuting on public transport, pedestrians, or others. Signs can increase your visibility and help bring in new customers. From vehicle wraps to roadside signage, let’s look at some of the most powerful ways you can ensure your business gets the attention it needs from the road.
Company Vehicles
Your company vehicles are essentially mobile billboards; therefore, you need to make sure you are using them to promote your brand. In fact, it’s one of the most cost-effective ways to get noticed on the road. Vehicle wraps and decals offer you an opportunity to maximize your brand exposure wherever you go, turning your routine travel into valuable advertising time.
Make sure you keep it simple and use bold designs, easy-to-read bright colors, and high contrast, as they stand out best on the road. Ensure that you include a short call to action, such as “visit our website” or “call for a quote,” as it can encourage people to engage with your business right away. When you invest in vehicle wraps, it can lead to many impressions daily, especially if you operate in high-traffic areas.
Yard Signs
Yard signs are an effective yet budget-friendly way to grab the attention of passersby and drivers alike. Having a well-placed, eye-catching yard sign can bring awareness to your business in a neighborhood, on a busy street, or even in an event space. This tactic works well for local businesses, real estate agents, and service providers who want to stay top of mind in certain areas. Make sure you are concise and stick to the essentials, such as a business name and a simple tagline. Ensure it’s visible by using readable signage, whether you are in a moving vehicle, and place it strategically so that your target audience might see it without having to move around too much. For a quality and durable solution, yard sign printing services can help you create signs that will withstand outdoor conditions and deliver professional results.
A-Frame Signs
If your business is located near a busy sidewalk or road, using A-frame signs and banners can be great for attracting foot traffic and passersby. Sandwich boards and banners are simple but affordable, and they are very effective when you are displaying promotions, highlighting products, or even making announcements outside your business. Outdoor banners are especially effective because they can be placed on building fences and even mounted between poles for high visibility.
Digital Billboards
While traditional billboard advertising is extremely effective, using digital billboards can give you more flexibility and is great for businesses that are looking to display dynamic content. Digital billboards allow you to showcase rotating adverts, which means that you can display multiple messages within a short time frame. On top of this, digital billboards mean that you can choose prime time slots or locations based on where and when your audience is going to be.
Window Graphics
Make sure you are using window graphics and decals for any storefront businesses, as these are a great way to make a strong impression on people who are passing by in vehicles or on foot. Window graphics are great for showcasing promotions, highlighting services, and drawing attention to seasonal sales when needed. When they are designed well, window graphics are also a great way to add aesthetic appeal to your business that draws customers into your store. For the best results, make sure you use large, bold prints to highlight key promotions and use removable decals so that you can be flexible.
Social Media
While social media is not a physical roadside tactic, social media ads can effectively reach people who are on the go. Platforms like Instagram and Facebook are great for you to run geo-targeted ads, which reach people in certain areas where your business is located. For example, you could target people who are within a couple of miles of your business to see special offers or invite them to stop by your store.
Getting your business noticed from the road doesn’t require a huge marketing budget; all it needs is a bit of creativity and strategic placement. Whether through vehicle wraps, yard signs, digital billboards, or roadside and mobile marketing, they are a great way to grow your brand locally.
Share this:
Like this: