It would be nice if you could put together a solid online presence and then simply get to work on other aspects of your business. Alas, that’s not the case, or at least not on a long-term basis. The internet moves at lightning speed, and if it’s been a couple of years since you refreshed and updated your brand’s digital presence, then there’s every chance that it’s falling behind the times.
Happily, breathing fresh life into your brand’s digital presence is more straightforward than you might think. By ticking a few key areas, which we’ll outline below, you can ensure that your business’s online world is in line with the latest standards.
Photo by Antoni Shkraba Studio
Explore New Platforms
Putting together a marketing strategy that works is challenging, but it’s even more difficult when you’re not utilizing all of the platforms at your disposal. TikTok and Reddit, for instance, are two platforms that are often overlooked by brands that have been around for a few years. While TikTok’s rise to popularity was down to Gen Zers, today it has cross-generational appeal. Reddit, too, is used by just about everyone, including people in your target audience. Exploring these new platforms gives you not only a chance to reach new potential customers but also to meet them in new ways. These platforms, and others, have their own guidelines and best practices, which encourage fresh and innovative marketing strategies that can get your marketing team’s creative juices flowing.
Refresh Your Site
While there’s no hard and fast rule about how frequently a brand should redesign its website, most experts recommend doing so every two to three years. This ensures that the website is kept in line with modern standards and avoids having that “out of date” aesthetic and functionality that can put off potential customers. There are plenty of website agencies out there that can help you get a modern, sleek website that wows your visitors and boosts conversions. In addition, since it’s easy for sites to become bloated, it can also be useful to trim your website by removing pages that are no longer needed.
Offer In-Depth, Valuable Content
Modern customers want valuable information. If you’re looking for a way to enhance your website, then look at putting together valuable, in-depth content that your visitors will genuinely enjoy reading or find useful. For example, by hosting informative blogs that outline how to use your products correctly, side-by-side product comparisons, or video content. This approach is useful because it helps to demonstrate your brand’s expertise, which in turn builds consumer trust in your business.
Get Creative
Finally, look at thinking outside the box slightly. There are always new and effective marketing strategies popping up, so it’s worthwhile playing around to see which might work for your brand. For example, maybe you start creating brand videos, which have been shown to have an excellent ROI, or you could begin working with influencers, which also offer a time and cost-effective way to ensure your target audience learns about your brand.
It would be nice if you could put together a solid online presence and then simply get to work on other aspects of your business. Alas, that’s not the case, or at least not on a long-term basis. The internet moves at lightning speed, and if it’s been a couple of years since you refreshed and updated your brand’s digital presence, then there’s every chance that it’s falling behind the times.
Happily, breathing fresh life into your brand’s digital presence is more straightforward than you might think. By ticking a few key areas, which we’ll outline below, you can ensure that your business’s online world is in line with the latest standards.
Explore New Platforms
Putting together a marketing strategy that works is challenging, but it’s even more difficult when you’re not utilizing all of the platforms at your disposal. TikTok and Reddit, for instance, are two platforms that are often overlooked by brands that have been around for a few years. While TikTok’s rise to popularity was down to Gen Zers, today it has cross-generational appeal. Reddit, too, is used by just about everyone, including people in your target audience. Exploring these new platforms gives you not only a chance to reach new potential customers but also to meet them in new ways. These platforms, and others, have their own guidelines and best practices, which encourage fresh and innovative marketing strategies that can get your marketing team’s creative juices flowing.
Refresh Your Site
While there’s no hard and fast rule about how frequently a brand should redesign its website, most experts recommend doing so every two to three years. This ensures that the website is kept in line with modern standards and avoids having that “out of date” aesthetic and functionality that can put off potential customers. There are plenty of website agencies out there that can help you get a modern, sleek website that wows your visitors and boosts conversions. In addition, since it’s easy for sites to become bloated, it can also be useful to trim your website by removing pages that are no longer needed.
Offer In-Depth, Valuable Content
Modern customers want valuable information. If you’re looking for a way to enhance your website, then look at putting together valuable, in-depth content that your visitors will genuinely enjoy reading or find useful. For example, by hosting informative blogs that outline how to use your products correctly, side-by-side product comparisons, or video content. This approach is useful because it helps to demonstrate your brand’s expertise, which in turn builds consumer trust in your business.
Get Creative
Finally, look at thinking outside the box slightly. There are always new and effective marketing strategies popping up, so it’s worthwhile playing around to see which might work for your brand. For example, maybe you start creating brand videos, which have been shown to have an excellent ROI, or you could begin working with influencers, which also offer a time and cost-effective way to ensure your target audience learns about your brand.
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