When it comes to events, businesses can greatly benefit off the back of the success that comes with these opportunities. Whether it’s your first event or you’ve lost count of how many events you’ve done over the year, there’s always room for improvement when marketing and selling your business at events across the country and globe.
Each event is going to be different from the next, so it’s important to look at what opportunities are out there and how to market and sell your business effectively at each one.
Look to build relationships
First and foremost, it’s always good to put feelers out and to know who will be showing up to these events. The businesses and brands that might be joining you within the event space is important to find out for a number of reasons.
If it’s a fairly generic event, then you might be fine being one of very few of the same business types. However, if it’s a fairly niche event, you might find the event more challenging if there are a multitude of business types and industries that are similar to yours.
At the same time, there might be opportunities for collaboration and to work alongside the businesses taking part in the vent, in the future for your company. So it’s always a good idea to speak to those attending and to network as a business to fully utilize and get ahead of the competition where possible so that your business profits well from attending.
Be sure to pick the right spot within the event space
The right spot in the event space is important and something you certainly want to figure out before you end up paying the fee required to sell or promote at the event. Certain spaces might come at a premium but it’s always good to weigh up the pros and cons that come with these spaces in particular.
For example, if you have a spot right at the front of the entryway, chances are you’ll get a lot more footfall than you would if you were tucked away, right at the back.
More people are likely to also see you near food and beverage spots, so even if you’re not near the front, it might be helpful to be somewhere near these locations – near toilets are also beneficial spots to have.
Showcase your brand through creative displays
In order to get your business seen by the masses of people in attendance at this event, you need to stand out. In order to do that, you’ll want to consider a company like Event Display for all your promotion signage and creative displays.
When you’re showcasing an event, it’s important to get the balance right. While you don’t want to be too overdressed and cause a nuisance to other business stands, if you keep it too plain and simple, people will just end up walking on by.
Make sure you have a sizeable budget for your creative signage and displays because this will help draw in traffic and get prospective buyers interested in what you have to sell.
Use social media to promote your attendance
Social media is a wonderful thing to have and when you’re looking to promote your attendance to events such as the ones you’re booked to attend, it’s going to attract some to the event.
Even those that are going to the event and haven’t heard of you, might find you through your use of hashtags or tagging the event organizers or official channels in your content.
With social media, it’s fast become one of the best places to get the latest news and events that are relevant right now. For businesses that want to garner more success at events, social media should be part of their marketing strategy and campaigns as a part of advertising.
Make sure you’re on as many platforms as possible and use these platforms in a way that helps attract users to the event or lets them know that you’ll be there if they’re already attending.
Make use of your email newsletter to promote the event
Your email newsletter is likely to be full of potential customers who may or may not be attending certain events you’re showcasing this year.
It’s always worth using your email newsletter to let your customers and potential customers know about any new things happening in the business. From product launches to event news, your email newsletter operates like direct mail to their front door – or in this case, their digital front door. Take a look at your email newsletter database and utilize this form of communication to let your subscribers know what you’re up to.
Sponsor the events
Sponsoring the event is a great way to have your name emblazoned across event literature, as well as mentioned on socials and other media advertising.
While sponsoring events can vary in terms of the pricing, it’s definitely worth considering the ROI you’d get from that money spent. For some events, it might not be worth sponsoring but for others, it could be the difference between a good event and a highly successful one where the business is concerned.
Look at collaborating with other businesses if you’ve not got the funds to fully sponsor the event yourself. There might be a number of businesses willing to throw in some funds in order to get seen through sponsorship.
Use PPC advertising
Advertising is a good way of ensuring everyone and anyone comes to the event. While social media advertising is good, you shouldn’t forget the power of PPC advertising when it comes to promoting your website.
PPC advertising has long been a great way of encouraging traffic to your platforms, particularly on your website. However, to make sure that your budget is being spent on real engagement and not wasted on fake or malicious clicks, it’s worth considering a tool like click fraud protection to safeguard your campaigns. Therefore, you should be injecting some of your budget into PPC advertising where possible.
Selling your business at an event is important, not only to be seen but to hopefully recoup some of the money that was spent to set up and promote your business at the event itself.
When it comes to events, businesses can greatly benefit off the back of the success that comes with these opportunities. Whether it’s your first event or you’ve lost count of how many events you’ve done over the year, there’s always room for improvement when marketing and selling your business at events across the country and globe.
Each event is going to be different from the next, so it’s important to look at what opportunities are out there and how to market and sell your business effectively at each one.
Look to build relationships
First and foremost, it’s always good to put feelers out and to know who will be showing up to these events. The businesses and brands that might be joining you within the event space is important to find out for a number of reasons.
If it’s a fairly generic event, then you might be fine being one of very few of the same business types. However, if it’s a fairly niche event, you might find the event more challenging if there are a multitude of business types and industries that are similar to yours.
At the same time, there might be opportunities for collaboration and to work alongside the businesses taking part in the vent, in the future for your company. So it’s always a good idea to speak to those attending and to network as a business to fully utilize and get ahead of the competition where possible so that your business profits well from attending.
Be sure to pick the right spot within the event space
The right spot in the event space is important and something you certainly want to figure out before you end up paying the fee required to sell or promote at the event. Certain spaces might come at a premium but it’s always good to weigh up the pros and cons that come with these spaces in particular.
For example, if you have a spot right at the front of the entryway, chances are you’ll get a lot more footfall than you would if you were tucked away, right at the back.
More people are likely to also see you near food and beverage spots, so even if you’re not near the front, it might be helpful to be somewhere near these locations – near toilets are also beneficial spots to have.
Showcase your brand through creative displays
In order to get your business seen by the masses of people in attendance at this event, you need to stand out. In order to do that, you’ll want to consider a company like Event Display for all your promotion signage and creative displays.
When you’re showcasing an event, it’s important to get the balance right. While you don’t want to be too overdressed and cause a nuisance to other business stands, if you keep it too plain and simple, people will just end up walking on by.
Make sure you have a sizeable budget for your creative signage and displays because this will help draw in traffic and get prospective buyers interested in what you have to sell.
Use social media to promote your attendance
Social media is a wonderful thing to have and when you’re looking to promote your attendance to events such as the ones you’re booked to attend, it’s going to attract some to the event.
Even those that are going to the event and haven’t heard of you, might find you through your use of hashtags or tagging the event organizers or official channels in your content.
With social media, it’s fast become one of the best places to get the latest news and events that are relevant right now. For businesses that want to garner more success at events, social media should be part of their marketing strategy and campaigns as a part of advertising.
Make sure you’re on as many platforms as possible and use these platforms in a way that helps attract users to the event or lets them know that you’ll be there if they’re already attending.
Make use of your email newsletter to promote the event
Your email newsletter is likely to be full of potential customers who may or may not be attending certain events you’re showcasing this year.
It’s always worth using your email newsletter to let your customers and potential customers know about any new things happening in the business. From product launches to event news, your email newsletter operates like direct mail to their front door – or in this case, their digital front door. Take a look at your email newsletter database and utilize this form of communication to let your subscribers know what you’re up to.
Sponsor the events
Sponsoring the event is a great way to have your name emblazoned across event literature, as well as mentioned on socials and other media advertising.
While sponsoring events can vary in terms of the pricing, it’s definitely worth considering the ROI you’d get from that money spent. For some events, it might not be worth sponsoring but for others, it could be the difference between a good event and a highly successful one where the business is concerned.
Look at collaborating with other businesses if you’ve not got the funds to fully sponsor the event yourself. There might be a number of businesses willing to throw in some funds in order to get seen through sponsorship.
Use PPC advertising
Advertising is a good way of ensuring everyone and anyone comes to the event. While social media advertising is good, you shouldn’t forget the power of PPC advertising when it comes to promoting your website.
PPC advertising has long been a great way of encouraging traffic to your platforms, particularly on your website. However, to make sure that your budget is being spent on real engagement and not wasted on fake or malicious clicks, it’s worth considering a tool like click fraud protection to safeguard your campaigns. Therefore, you should be injecting some of your budget into PPC advertising where possible.
Selling your business at an event is important, not only to be seen but to hopefully recoup some of the money that was spent to set up and promote your business at the event itself.
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