If you’re strolling through Sephora this month, keep your eyes peeled for a new brand making its debut – BALM Beauty. This fresh arrival is set to redefine makeup with its innovative approach to clean beauty, hitting Sephora shelves nationwide this March.
Gen-Z entrepreneur, Zoe Prieston is the brains behind BALM Beauty, envisioning a makeup line tailored for the modern, on-the-go individual. Rooted in the belief that beauty should be effortless and clean, BALM’s philosophy centres on simplicity and enhancing natural features. BALM’s flagship collection, the Minimalist Beauty Essentials, promises to revolutionise beauty routines. Each product is meticulously crafted to offer instant radiance without the fuss, catering to those who crave a simplified approach to skincare and makeup.
Here’s a glimpse into BALM Beauty’s standout products:
The TINT Balm: A lip-to-cheek cream blush that adds a natural flush of colour for a radiant finish.
The GLOW Balm: A clean, sheer cream highlighter that leaves the skin with a facial-fresh finish, perfect for achieving that coveted luminous glow.
The BRONZE Balm: A creamy bronzer that sculpts and defines features, providing a subtle, sun-kissed effect to the skin.
The Brow Balm: Meet your new brow styling essential – The Brow. This clear eyebrow styling wax lifts, tames, and sculpts brows for a feathered effect, framing your face beautifully.
The Oil: A glossy lip oil that not only protects but also enhances the lips, providing hydration and a touch of shine for moisturised lips.
“Our new range embodies our philosophy of beauty in simplicity,” says Zoe Prieston, the founder of BALM. “We love and only develop products that are easy to use, clean and effective.”
The best bit?
Time-Saving Formulas: BALM products are expertly formulated to provide an instant glow, allowing you to achieve a radiant look without the need for a lengthy beauty routine. Products are versatile, meaning that they can be used in replacement of multiple other products.
Affordable Luxury: BALM is committed to offering high-quality products at affordable prices, ensuring that everyone can enjoy a touch of luxury in their daily routine.
Cruelty-Free and Ethical: BALM is proud to be a cruelty-free brand that values ethical and sustainable practices.
Whether you’re a makeup minimalist or a beauty enthusiast, BALM Beauty promises a fresh perspective on clean beauty that’s both effortless and effective.
If you’re strolling through Sephora this month, keep your eyes peeled for a new brand making its debut – BALM Beauty. This fresh arrival is set to redefine makeup with its innovative approach to clean beauty, hitting Sephora shelves nationwide this March.
Gen-Z entrepreneur, Zoe Prieston is the brains behind BALM Beauty, envisioning a makeup line tailored for the modern, on-the-go individual. Rooted in the belief that beauty should be effortless and clean, BALM’s philosophy centres on simplicity and enhancing natural features. BALM’s flagship collection, the Minimalist Beauty Essentials, promises to revolutionise beauty routines. Each product is meticulously crafted to offer instant radiance without the fuss, catering to those who crave a simplified approach to skincare and makeup.
Here’s a glimpse into BALM Beauty’s standout products:
The TINT Balm: A lip-to-cheek cream blush that adds a natural flush of colour for a radiant finish.
The GLOW Balm: A clean, sheer cream highlighter that leaves the skin with a facial-fresh finish, perfect for achieving that coveted luminous glow.
The BRONZE Balm: A creamy bronzer that sculpts and defines features, providing a subtle, sun-kissed effect to the skin.
The Brow Balm: Meet your new brow styling essential – The Brow. This clear eyebrow styling wax lifts, tames, and sculpts brows for a feathered effect, framing your face beautifully.
The Oil: A glossy lip oil that not only protects but also enhances the lips, providing hydration and a touch of shine for moisturised lips.
“Our new range embodies our philosophy of beauty in simplicity,” says Zoe Prieston, the founder of BALM. “We love and only develop products that are easy to use, clean and effective.”
The best bit?
Time-Saving Formulas: BALM products are expertly formulated to provide an instant glow, allowing you to achieve a radiant look without the need for a lengthy beauty routine. Products are versatile, meaning that they can be used in replacement of multiple other products.
Affordable Luxury: BALM is committed to offering high-quality products at affordable prices, ensuring that everyone can enjoy a touch of luxury in their daily routine.
Cruelty-Free and Ethical: BALM is proud to be a cruelty-free brand that values ethical and sustainable practices.
Whether you’re a makeup minimalist or a beauty enthusiast, BALM Beauty promises a fresh perspective on clean beauty that’s both effortless and effective.
BALM’s new range will is available to shop from Sephora, or shop at www.balmbeauty.com.au @balmbeauty__
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