I’m Renee Vallender, the founder behind three beauty and lifestyle brands; The Straightening Salon, EVEKO, and Glow Up Beverages. The idea for The Straightening Salon came from the need for a space that specialised in smoothing and straightening hair in a way that was both customised and healthy. What began as a single location has now grown into three locations, becoming Australia’s trusted destination for straightening and smoothing services.
From here, I launched EVEKO, an ingestible beauty and haircare brand designed to support your hair journey from the inside out, and Glow Up Beverages, a luxe canned cocktail brand offering all-natural, premium ingredients for a moment of refined indulgence.
5-7PM
I try to make it to the spa at least twice a week for a sauna, cold plunge, and time to mentally reset, though I’ll often have a business podcast playing in the background (Female Founder World is my current favourite). After that, I jump into dinner and bath time with the kids. We’ll either cook at home or head to a local spot with a playground, something fun that lets them burn off energy before bedtime.
7-9 PM
After dinner, I slow things down with my own nightly routine. This is also when my phone settings shift to limit notifications and I try to disconnect where I can. Then it’s into the shower. I’m loving using my new EVEKO Shampoo and Conditioner and it’s a moment of care I really look forward to.
9-11 PM
Half an hour before bed, I like to wind down and sip on my Beauty Balance ‘Calm’, my ingestible beauty and calming hot chocolate. This is a ritual that I simply can’t skip. Right before bed, I apply mouth tape, then spray magnesium oil on the soles of my feet. Small but powerful habits that have transformed the quality of my sleep.
Are you a night owl or a morning lark?
Definitely a morning lark. When I’m well rested, I can give the most to my family and team. The day always starts at 6:30am.
What is the one thing that you do that always guarantees a good night’s sleep?
All the steps in my nighttime routine play a role, but if I had to choose just one, drinking Beauty Balance ‘Calm’ about half an hour before bed makes the biggest difference. I know the ingredients are supporting my hair and skin from the inside and signals to my body that it’s time to switch off.
Do you use any technology to track your sleep patterns?
Yes! I recently invested in an Oura Ring and I’m loving the insights. I’m all about getting the most out of every habit. While I can’t skip my cup of Beauty Balance ‘Calm’, there’s a noticeable difference when my husband skips his (according to his Oura sleep score).
Does your wind down routine change between weeknights and the weekend?
On weekends, we’re a bit more flexible with bed and wake-up times, especially with the kids. And if I’m not sipping on my Beauty Balance ‘Calm’, I’ll usually be enjoying a Glow Up cocktail with my husband or friends.
I’m Renee Vallender, the founder behind three beauty and lifestyle brands; The Straightening Salon, EVEKO, and Glow Up Beverages. The idea for The Straightening Salon came from the need for a space that specialised in smoothing and straightening hair in a way that was both customised and healthy. What began as a single location has now grown into three locations, becoming Australia’s trusted destination for straightening and smoothing services.
From here, I launched EVEKO, an ingestible beauty and haircare brand designed to support your hair journey from the inside out, and Glow Up Beverages, a luxe canned cocktail brand offering all-natural, premium ingredients for a moment of refined indulgence.
5-7PM
I try to make it to the spa at least twice a week for a sauna, cold plunge, and time to mentally reset, though I’ll often have a business podcast playing in the background (Female Founder World is my current favourite). After that, I jump into dinner and bath time with the kids. We’ll either cook at home or head to a local spot with a playground, something fun that lets them burn off energy before bedtime.
7-9 PM
After dinner, I slow things down with my own nightly routine. This is also when my phone settings shift to limit notifications and I try to disconnect where I can. Then it’s into the shower. I’m loving using my new EVEKO Shampoo and Conditioner and it’s a moment of care I really look forward to.
9-11 PM
Half an hour before bed, I like to wind down and sip on my Beauty Balance ‘Calm’, my ingestible beauty and calming hot chocolate. This is a ritual that I simply can’t skip. Right before bed, I apply mouth tape, then spray magnesium oil on the soles of my feet. Small but powerful habits that have transformed the quality of my sleep.
Are you a night owl or a morning lark?
Definitely a morning lark. When I’m well rested, I can give the most to my family and team. The day always starts at 6:30am.
What is the one thing that you do that always guarantees a good night’s sleep?
All the steps in my nighttime routine play a role, but if I had to choose just one, drinking Beauty Balance ‘Calm’ about half an hour before bed makes the biggest difference. I know the ingredients are supporting my hair and skin from the inside and signals to my body that it’s time to switch off.
Do you use any technology to track your sleep patterns?
Yes! I recently invested in an Oura Ring and I’m loving the insights. I’m all about getting the most out of every habit. While I can’t skip my cup of Beauty Balance ‘Calm’, there’s a noticeable difference when my husband skips his (according to his Oura sleep score).
Does your wind down routine change between weeknights and the weekend?
On weekends, we’re a bit more flexible with bed and wake-up times, especially with the kids. And if I’m not sipping on my Beauty Balance ‘Calm’, I’ll usually be enjoying a Glow Up cocktail with my husband or friends.
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