Becs Caughey is not one to just kick back and do nothing. A case in point: five years ago, in a Covid lockdown, while juggling a food importing business and two small children, she decided to take on the soda behemoths like Coca-Cola and invent a healthy soda. Good Sh*t soda took two years of research, endless hours in development, but is now just one of a suite of Good Sh*t gut health products available in Australia and New Zealand. Becs shares the ways she makes her work day, which involves growing Good Sh*t, but also her importing business that brings brands like Seedlip into the country, as efficient as possible. From combining big and creative thinking with the more mundane admin involved in owning two businesses, to techniques for minimising distractions like shopping and coffees, her hacks are easily applicable to any busy life.
What is your favourite life hack?
Automating the small stuff so I have more energy for the big stuff. From scheduled grocery deliveries to recurring calendar blocks for deep work, I try to eliminate as many micro-decisions as possible. It frees up mental space for what really matters — building and scaling my business and staying creative.
What is one quick life hack you use to stay organised?
I start every day by writing down my top three non-negotiable tasks, the ones that will actually move the needle in my business. Then I make myself a coffee… and here’s the deal: no refill until I’ve ticked off at least one. It’s a tiny bit of self-bribery, but it works. It forces me to get out of reactive mode and into creator mode right from the start with no endless to-do lists, just focused action with a caffeine-powered reward system.
Do you have a simple trick for staying productive throughout the day?
I theme my days, e.g. Marketing Monday and Finance Friday, so I always know where to focus my energy. It cuts out decision fatigue and helps me stay in flow, especially when juggling a million moving parts. Whether I’m writing, doing accounts or planning a new launch, I block out time to stay in flow and create as much as I can in one hit. It’s the difference between staying ahead and always playing catch-up. I’m also a big believer in changing my environment to shift my mindset. If I feel stuck, I’ll take my laptop to a new café and switch locations and suddenly the ideas start flowing — something about a new view and a bit of background buzz just works!
What’s an easy life hack you use while travelling?
I use long flights as dedicated planning sessions, no WiFi, no notifications, just me, a notebook and uninterrupted thinking time. There’s something about being 30,000 feet in the air that helps me zoom out and get clear on the big picture. Some of my best lightbulb moments have happened mid-air, scribbled between boarding passes and the cheesiest movies known to mankind. And, shameless plug, I never travel without my Good Sh*t Gut Powder. Travel can be seriously tough on your body (especially your gut), so I keep it in my carry-on to support my microbiome and stay feeling good, no matter the timezone, turbulence or dodgy in-flight snacks.
What’s one small habit or hack that helps you save money?
I set a 24-hour pause on anything that feels like an impulse buy. If I still want it the next day (and it still makes sense for my goals), I go for it but most of the time, I forget about it. It’s a simple way to cut out mindless spending and redirect that cash toward things that actually move the needle. It’s such a simple filter, but it has stopped me from filling my space and head with things that don’t serve me. That money gets redirected into things that do, like investing in tools for my business or saving for experiences.
Do you have one piece of advice you live by that you can share with our readers?
Start before you’re ready. So many of us wait for the perfect moment, the right timing, the right amount of confidence, the right conditions, but the truth is clarity and confidence come from taking action, not before it. You learn by doing. You grow by showing up, even when you’re unsure. And yes, you can absolutely do hard things but you don’t have to do them all at once. Break it down. Take the next small, brave step. Progress stacks quickly when you stop trying to be perfect and just start moving.
Becs Caughey is not one to just kick back and do nothing. A case in point: five years ago, in a Covid lockdown, while juggling a food importing business and two small children, she decided to take on the soda behemoths like Coca-Cola and invent a healthy soda. Good Sh*t soda took two years of research, endless hours in development, but is now just one of a suite of Good Sh*t gut health products available in Australia and New Zealand. Becs shares the ways she makes her work day, which involves growing Good Sh*t, but also her importing business that brings brands like Seedlip into the country, as efficient as possible. From combining big and creative thinking with the more mundane admin involved in owning two businesses, to techniques for minimising distractions like shopping and coffees, her hacks are easily applicable to any busy life.
What is your favourite life hack?
Automating the small stuff so I have more energy for the big stuff. From scheduled grocery deliveries to recurring calendar blocks for deep work, I try to eliminate as many micro-decisions as possible. It frees up mental space for what really matters — building and scaling my business and staying creative.
What is one quick life hack you use to stay organised?
I start every day by writing down my top three non-negotiable tasks, the ones that will actually move the needle in my business. Then I make myself a coffee… and here’s the deal: no refill until I’ve ticked off at least one. It’s a tiny bit of self-bribery, but it works. It forces me to get out of reactive mode and into creator mode right from the start with no endless to-do lists, just focused action with a caffeine-powered reward system.
Do you have a simple trick for staying productive throughout the day?
I theme my days, e.g. Marketing Monday and Finance Friday, so I always know where to focus my energy. It cuts out decision fatigue and helps me stay in flow, especially when juggling a million moving parts. Whether I’m writing, doing accounts or planning a new launch, I block out time to stay in flow and create as much as I can in one hit. It’s the difference between staying ahead and always playing catch-up. I’m also a big believer in changing my environment to shift my mindset. If I feel stuck, I’ll take my laptop to a new café and switch locations and suddenly the ideas start flowing — something about a new view and a bit of background buzz just works!
What’s an easy life hack you use while travelling?
I use long flights as dedicated planning sessions, no WiFi, no notifications, just me, a notebook and uninterrupted thinking time. There’s something about being 30,000 feet in the air that helps me zoom out and get clear on the big picture. Some of my best lightbulb moments have happened mid-air, scribbled between boarding passes and the cheesiest movies known to mankind. And, shameless plug, I never travel without my Good Sh*t Gut Powder. Travel can be seriously tough on your body (especially your gut), so I keep it in my carry-on to support my microbiome and stay feeling good, no matter the timezone, turbulence or dodgy in-flight snacks.
What’s one small habit or hack that helps you save money?
I set a 24-hour pause on anything that feels like an impulse buy. If I still want it the next day (and it still makes sense for my goals), I go for it but most of the time, I forget about it. It’s a simple way to cut out mindless spending and redirect that cash toward things that actually move the needle. It’s such a simple filter, but it has stopped me from filling my space and head with things that don’t serve me. That money gets redirected into things that do, like investing in tools for my business or saving for experiences.
Do you have one piece of advice you live by that you can share with our readers?
Start before you’re ready. So many of us wait for the perfect moment, the right timing, the right amount of confidence, the right conditions, but the truth is clarity and confidence come from taking action, not before it. You learn by doing. You grow by showing up, even when you’re unsure. And yes, you can absolutely do hard things but you don’t have to do them all at once. Break it down. Take the next small, brave step. Progress stacks quickly when you stop trying to be perfect and just start moving.
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