Social media is a great platform for businesses. Almost everyone has a social media account of some kind, and when you’re in the same place as these potential customers, you’re ten times more likely to be noticed by them. After all, they don’t have to do anything special to find you – they just have to be online!
But being in the right place is only part of the battle. You also need to pique their interest and become an enticing business to follow and engage with. To do that, you’re going to need to understand what makes a page stand out.
Worthy Links to Click on
If you’ve got a product you believe in, you need the customer to believe in it too. Social media is one of the best places for this, of course, as you can showcase the product in action. Whether you’re highlighting features, announcing a sale, or you’ve come up with a quirky bit of comedic viral marketing, you’re going all out to make a customer believe in your product as well.
Never will you need this drive more than when you want someone to click on a link. It’s rare that a social media platform will let you link through your posts; you get a button on your profile where you can use a site like Linktree to keep everything in one place. That makes encouraging someone to tap your name and come through to your page to find this link incredibly crucial.
To do this, make the links as important as the content itself. Place them naturally in your post captions and mention just how easy it is for the viewer to secure the same experience they’ve just seen/watched unfold. Indeed, all they have to do is check you out!
Photo by Ketut Subiyanto
A Tone They Can Relate to
The tone your business has adopted is going to appeal to many people. It’s this same tone that’ll make your social media posts ‘pop’.
When you speak in a way someone is familiar with and/or enjoys, they’re going to be drawn to what it is you have to offer. Make sure you have a clear tone you can always use when you’re online.
So it might be a good idea, when it comes to your captions (and maybe your script if you’re doing video marketing) would be to look into a paraphrasing tool. Usually, just rewording can really help with changing the tone into something more authentic and relaxed that people can easily relate to. Actually, you don’t even have to search far since ProWritingAid offers this. But seriously, never underestimate the tone in your content, it really does count!
Something They’ve Never Seen Before
The best advertising has a unique spin to it. Something original that customers aren’t going to have seen before – or at least, not seen very often. And sure, it’s great to jump on social media trends that mass hundreds of thousands of followers, but you don’t want your posts to get swallowed up in the noise.
A good social media feed knows the value of using trending templates, hashtags, and audios. The best social media feeds incorporate these things into their campaigns but they don’t solely rely on them. They understand why these things have gotten popular and find out how they can relate that back to their business. Your business’ social media page has the chance to stand out. Make sure it does!
Social media is a great platform for businesses. Almost everyone has a social media account of some kind, and when you’re in the same place as these potential customers, you’re ten times more likely to be noticed by them. After all, they don’t have to do anything special to find you – they just have to be online!
But being in the right place is only part of the battle. You also need to pique their interest and become an enticing business to follow and engage with. To do that, you’re going to need to understand what makes a page stand out.
Worthy Links to Click on
If you’ve got a product you believe in, you need the customer to believe in it too. Social media is one of the best places for this, of course, as you can showcase the product in action. Whether you’re highlighting features, announcing a sale, or you’ve come up with a quirky bit of comedic viral marketing, you’re going all out to make a customer believe in your product as well.
Never will you need this drive more than when you want someone to click on a link. It’s rare that a social media platform will let you link through your posts; you get a button on your profile where you can use a site like Linktree to keep everything in one place. That makes encouraging someone to tap your name and come through to your page to find this link incredibly crucial.
To do this, make the links as important as the content itself. Place them naturally in your post captions and mention just how easy it is for the viewer to secure the same experience they’ve just seen/watched unfold. Indeed, all they have to do is check you out!
A Tone They Can Relate to
The tone your business has adopted is going to appeal to many people. It’s this same tone that’ll make your social media posts ‘pop’.
When you speak in a way someone is familiar with and/or enjoys, they’re going to be drawn to what it is you have to offer. Make sure you have a clear tone you can always use when you’re online.
So it might be a good idea, when it comes to your captions (and maybe your script if you’re doing video marketing) would be to look into a paraphrasing tool. Usually, just rewording can really help with changing the tone into something more authentic and relaxed that people can easily relate to. Actually, you don’t even have to search far since ProWritingAid offers this. But seriously, never underestimate the tone in your content, it really does count!
Something They’ve Never Seen Before
The best advertising has a unique spin to it. Something original that customers aren’t going to have seen before – or at least, not seen very often. And sure, it’s great to jump on social media trends that mass hundreds of thousands of followers, but you don’t want your posts to get swallowed up in the noise.
A good social media feed knows the value of using trending templates, hashtags, and audios. The best social media feeds incorporate these things into their campaigns but they don’t solely rely on them. They understand why these things have gotten popular and find out how they can relate that back to their business. Your business’ social media page has the chance to stand out. Make sure it does!
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