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Fairy Bread Day – The Iconic Aussie Snack Set To Support Youth Mental Health This November

Who doesn’t remember birthday parties from their youth filled with the sugary, colourful deliciousness of fairy bread? Get ready to enjoy it again this November and all for a great cause. Pretty sprinkles, sweet goodness and lots of laughs will span over a week, for the ultimate nostalgic feels with Fairy Bread Day on 24 November 2020, supporting the mental health of Australia’s youth with

Fairy Bread Day founder, Adam Schell, this year handed over the reins to long time supporter, family-owned, Australian company, Dollar Sweets, to take Fairy Bread Day national and make a bigger impact for kids and youth.

The call-out is for everyone to get the 100s & 1000s out of the cupboard and sprinkle some love for our youth this Fairy Bread Day. Share a plate of Fairy Bread at the school bell strike of 3.15 pm on 24 November, at the office or at home, in person or virtual, or if you’re a venue get involved too! Donations from the day can be made via, which all go to Donors can pledge their donations via the site till 1 December.

“Our mission is to create a brighter future for Australia’s youth, ensuring all young people have access to the tools they need to support their mental health”, said Miranda Higgins, Managing Director of Dollar Sweets. “ is the perfect partner we can grow with year on year and in one of the most challenging times in history, there are a lot of kids doing it tough right now.”

Ashley de Silva, CEO of commented, “We are delighted to be the charity partner of Fairy Bread Day. All funds raised will assist us in delivering our programs that improve the mental health and wellbeing of all young people, whatever life throws at them. With your help, we can continue to make a positive and lasting difference in the lives of many more young people.”

In Australia, one in four young people experience a mental health difficulty. Yet, less than 30 percent of them receive the help they need.Founded in 1998, is a leading digital mental health service that provides specially targeted information and tools to help Australian youth be well and stay well, regardless of their location, gender or sexuality.

Sweet, sugary goodness and supporting our youth? This is one initiative we are more than happy to get behind! To learn more about Fairy Bread Day, please visit here.

Note that during November 10 cents from every sale of Dollar Sweets 100s and 1000s will go to, along with all funds raised from Fairy Bread Day.

Want more? Click here for a Day in the Life of Dr Kieran Kennedy, Medical Doctor and Mental Health Advocate.