First thing’s first, what exactly is a ‘glow up’?
‘Glow up’ is a term that was possibly coined in 2013 by rapper Chief Keef and made popular by the Kardashians during their reality tv show. ‘Glow up” basically means an“incredible transformation,” or “to go from the bottom to the top”. Essentially, glow up is another phrase for going through puberty (grow up!), but the glow up process focuses on the improvement of physical appearance, individual style, overall attractiveness or mental and physical wellbeing.
If you do a google image search on ‘glow up’ you will find countless images of slightly awkward teens emerging as beautiful young adults a few years down the track, but for us it’s a little more than that, it’s a chance to transform across all areas or your mental and physical wellbeing to get that inner ‘glow’.
Cue 2020 and while many of us embraced the chance to relax our beauty and hair routines and dress down for the ‘office’, many of us began to reflect on our appearances, using the lockdown time to ‘glow up’.
It wasn’t only appearance that we focused on, with general health, physical and mental wellbeing all coming to the forefront of our minds. The chance to redefine our priorities and simplify our lives was one of the benefits to come out of 2020.
Run Samarakoon, Director of Cosmetic Avenue, Melbourne reported a huge increase in facial treatments and procedures during 2020, including Cosmetic Injectables (anti-wrinkle & filler), double chin treatments such as chin liposuction, fat dissolving injections and fat freezing.
Their Cosmetic Injectables business grew by 250% alone. From a surgical perspective, the clinic reported a 130% increase in enquiries in comparison to 2019, this was mainly focused around facial surgeries such as neck liposuction, rhinoplasty (nose job) and facelifts. Run told us that ‘at times, the response was so overwhelming, the front desk team could barely keep up.’
After some growing curiosity and friendly digging, the clinic learnt that many of their clients were choosing to spend their money on themselves, rather than holidays and socialising which they could no longer do. ‘In the past, a lot of people prioritised a holiday over a personal procedure, but now they could finally get the procedure they have always wanted’ Run said.
So how do you actually ‘glow up’?
Well it’s a combination of things really, you can focus on developing yourself, understanding what makes you tick, you likes and dislikes and learning more about the world around you. Focusing on your physical appearance can accompany it with a refresh o your skincare and haircare regimes, overhauling your wardrobe and getting physically fit. Your mental wellbeing can also have a transformation by embracing therapy, meditation, positive thinking and opening yourself up to learning new things and having new experiences.
Whatever you choose, ‘glow up’ really is just a buzz word for overall self-improvement. So would you ‘glow up’ and if so what does it mean to you? Personal development, physical change or an entire transformation?